SERENDIPITY will enlist corporations for the project and from those corporations will appoint "ambassadors." Ambassadors could be from the fields of IT, marketing, advertising or communication. Each ambassador should then be responsible to obtain a certain volume of advertising in the Charity fair. Ambassadors will hopefully reach out to business partners and professional acquaintances through their social networks in order to raise money for the Charity fair. Those supporting the Charity fair will of course be given space for their advertisements. In order to promote friendly competition the results of ambassador support raising will be posted on the Charity fair website. It will be the work of SERENDIPITY to appoint as many ambassadors as possible.